Designing Your Site: Intuitive Structure
|
|
|
|
|
|
|
|
Principle 1:
|
How intuitive is the structure of your site? How easy is it for your clients to find their way.
A web page must have a highly intuitive structure and should be simple to understand so that users would not have to think which way to go. It must be self-explanatory in an obvious kind of way. Don’t let any question marks or queries come up and make the navigation intuitive and simple. The structure must be free from lots of cognitive load so that visitors don’t have to wonder how to move from point A to point B. What about your site: 1 = Confusing 10 = highly intuitive - There is never a question about where to go to find what the designer intends. How might you improve on the intuitive structure of your site. Add this to your ePortfolio "to do" list. |
Examples
|
NO
http://www.irishwrecksonline.net/ Takes a bit of time to find how to get into the site. http://www.007museum.com/ Difficult to know what is what, where to go, who you are.... YES http://ezorzi.com/ Clean and easy to make choices. https://www.squarespace.com/ Start your free trial is the clearly the place they want you to go. https://www.beatsbydre.com/ca/ Easy to know what this is and where to go for what you want. http://www.emilianobarri.com/ Striking colours and imagery with a few easy to see links. https://www.wunderlist.com/ Since Mobile devices have turned us back in to a scrolling clientele, and online stores like Apple's have gone to large scroll-through sections, this design has become a standard for products. Are you a product? |
Adapted from an article by Martin Luenendonk for Entrepreneurial Insights (June 3, 2015) with permission from the author. (http://www.entrepreneurial-insights.com/web-design-principles-successful-websites/).